Force Multiplier

Technology moves fast, but are we asking the right questions?

Welcome to Force Multiplier. Hosted by Danny Attias, VP, UK and Europe at Cloudforce (and former #1 CIO) we explore the conviction that while AI is the tool, people remain the true multiplier.

We sit down with visionaries to discuss b...

Play Latest Episode

Recent Episodes

8
July 28, 2026

Professor Baba Sheba: Duologue, Pedagogy, & Computational Thinking

In this episode of Force Multiplier, recorded in our brand new home studio in London, Danny is joined by Professor Baba Sheba of City St. George’s, University of London Baba and Danny talk flipping AI on its head, where AI becomes the prompter, and the user the learner. We also hear about Baba’s Diaspora Nexus, and the potential that comes from bringing together a community of like-minded people. If you like Force Multiplier, make sure to check out Danny’s debut podcast Sondership, which share
7
June 22, 2026

Dr Miri Firth: Redefining Learning with AI and Flexible Assessments

Live from Manchester, Danny interviews Dr. Miri Firth from the University of Manchester about AI as a core employability skill and the importance of keeping humans central. Firth explains her work on “flexible assessment,” describing multiple kinds of assessment flexibility (mode, deadlines, word count) that increase student autonomy and reduce poor AI use by avoiding single-answer tasks. They discuss using AI openly for formative drafting and feedback, supporting international students with tr
6
May 20, 2026

Dr Michael J Jabbour: Wonder, Curiosity, and AI

Recorded in New York, Danny is joined by Dr. Michael J. Jabbour, AI Innovation Officer at Microsoft to delve into how AI is affecting parenting, the difference between education and training, and the importance of agency, presence, and comfort with ambiguity. We also get to hear Michael read from his recent children’s book series ‘The Giving Mind’, inspired by conversations with his daughter. If you like Force Multiplier, make sure to check out Danny’s debut podcast ⁠Sondership⁠, which shares I
5
April 23, 2026

Jenny Rae: The Data Free-for-All

In this episode of Force Multiplier, Danny is joined by Jenny Rae, CIO of Imperial College London. Jenny shares her career path from a business degree at Oxford Brookes, to roles at Microsoft and BT, leading to her joining Imperial as Director of Digital Products. The conversation explores where the topic of sustainability has gone when talking about AI, and touches on student trust, concerns about profiling, and a lack of a “golden” GenAI use case. If you like Force Multiplier, make sure to c
4
March 22, 2026

Lailany Sierra: Human-Centric AI Transformation - Value, Culture, and Reskilling

In this episode of Force Multiplier, Danny is joined by Lailany Sierra, Strategic Operations & Transformation Leader, with experience across IMAX, Disney, and Chanel. Lailany discusses the change she wants to make through individual transformation: building resilience, adapting in volatile times, upskilling, and developing agency as technology reshapes work. She emphasises showing up by adding value, supporting collaboration, and considering human implications during digital transformation. T
3
Feb. 26, 2026

Dame Clare Barclay DBE: Educating Tomorrow

In this episode of Force Multiplier, Danny is joined by Dame Clare Barclay, President of Enterprise & Industry, EMEA at Microsoft and former CEO, Microsoft UK. Clare and Danny discuss how they see AI being used in education, and how this extends to future generations. She shares what she’s seeing across AI startups and enterprises, why skills and lifelong learning are the critical unlock, and what governments can do to drive productivity and inclusive growth. If you liked Force Multiplier, make
2
Jan. 28, 2026

Dr. Laura Gilbert CBE: Leveraging AI and Human Potential

Danny is joined by Dr. Laura Gilbert, CBE, in a conversation that delves into the global inequalities that can be both created, and addressed by AI. Laura highlights the crucial role of human motivation in deploying AI technologies, drawing on her wealth of experience working in Downing Street, and now as part of the Tony Blair Institute. The conversation also touches on the importance of open-source solutions and the unintended consequences of overconfidence. Read the books Danny mentions: B
1
Dec. 20, 2025

Claudia Harris OBE: Empowering Careers and Navigating the AI Revolution

"What is the world you want to build?" In the premiere episode of Force Multiplier, Danny Attias sits down with Claudia Harris OBE (CEO of Makers) to discuss why the future of work isn't about code, it's about becoming a "fearless learner". Claudia shares her journey from McKinsey and Tony Blair’s Delivery Unit to leading Europe’s first coding bootcamp, where she proves that resilience and emotional intelligence are the true skills of the future. Together, they strip away the sci-fi fea

About the Hosts

Danny Attias Profile Photo
Danny Attias

Creator and Host of Force Multiplier, Vice President, UK & Europe, Cloudforce

Danny leads the adoption of the AI platform nebulaONE® across the region. In his previous role as Chief Digital & Information Officer at London Business School he was responsible for the school’s digital, data, technology, and cybersecurity strategy leading the institution’s digital transformation program.

Evidenced in his previous podcast, Sondership, he's more interested in the people behind change rather than the technology.

Recognised as the #1 CIO in the 2020 CIO100 for his transformative work at the blood cancer charity Anthony Nolan, Danny has a proven track record of technology leadership across the retail (John Lewis Partnership and Marks & Spencer), fintech, and not for profit sectors..

A strong advocate for diversity and inclusion in the technology sector, Danny has successfully increased the proportion of women in technical and leadership roles within his teams. He launched the LBS Data Academy, which has had over 100 participants, 75% of whom are women, to help staff develop their data skills and support the school's digital transformation. He has also served as the Executive Sponsor for Proud@LBS, the school's LGBTQ+ and allies staff network and was a mentor for BEN@LBS their Black Employee Network.

In addition to his corporate roles, Danny has held advisory positions with several organisations, including Makers, Multiverse, Mission Beyond, The Royal Society, and Plan International, as well as cybersecurity firm Hadrian. He is a Fellow of the Royal Society of Arts, Manufactures and Commerce.

Rachel Barber Profile Photo
Rachel Barber

Producer, Force Multiplier & Freelance video editor

Freelance Video Editor and Producer with experience in social media marketing, podcast production and video editing.

Winner of the David Thomas Student Filmmaker Prize 2018.