Force Multiplier

Technology moves fast, but are we asking the right questions?

Welcome to Force Multiplier. Hosted by Danny Attias, VP, UK and Europe at Cloudforce (and former #1 CIO) we explore the conviction that while AI is the tool, people remain the true multiplier.

We sit down with visionaries to discuss b...

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Recent Episodes

Lailany Sierra: Human-Centric AI Transformation - Value, Culture, and Reskilling
March 22, 2026

Lailany Sierra: Human-Centric AI Transformation - Value, Culture, and…

In this episode of Force Multiplier, Danny is joined by Lailany Sierra, Strategic Operations & Transformation Leader, with experience across IMAX, Disney, and Chanel. Lailany discusses the change she wants to make through ind...

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Dame Clare Barclay DBE: Educating Tomorrow
Feb. 26, 2026

Dame Clare Barclay DBE: Educating Tomorrow

In this episode of Force Multiplier, Danny is joined by Dame Clare Barclay, President of Enterprise & Industry, EMEA at Microsoft and former CEO, Microsoft UK. Clare and Danny discuss how they see AI being used in education, ...

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Dr. Laura Gilbert CBE: Leveraging AI and Human Potential
Jan. 28, 2026

Dr. Laura Gilbert CBE: Leveraging AI and Human Potential

Danny is joined by Dr. Laura Gilbert, CBE, in a conversation that delves into the global inequalities that can be both created, and addressed by AI. Laura highlights the crucial role of human motivation in deploying AI techno...

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Claudia Harris OBE: Empowering Careers and Navigating the AI Revolution
Dec. 20, 2025

Claudia Harris OBE: Empowering Careers and Navigating the AI Revoluti…

"What is the world you want to build?" In the premiere episode of Force Multiplier, Danny Attias sits down with Claudia Harris OBE (CEO of Makers) to discuss why the future of work isn't about code, it's about becoming a "fea...

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About the Hosts

Danny Attias Profile Photo
Danny Attias

Creator and Host of Force Multiplier, Vice President, UK & Europe, Cloudforce

Danny leads the adoption of the AI platform nebulaONE® across the region. In his previous role as Chief Digital & Information Officer at London Business School he was responsible for the school’s digital, data, technology, and cybersecurity strategy leading the institution’s digital transformation program.

Evidenced in his previous podcast, Sondership, he's more interested in the people behind change rather than the technology.

Recognised as the #1 CIO in the 2020 CIO100 for his transformative work at the blood cancer charity Anthony Nolan, Danny has a proven track record of technology leadership across the retail (John Lewis Partnership and Marks & Spencer), fintech, and not for profit sectors..

A strong advocate for diversity and inclusion in the technology sector, Danny has successfully increased the proportion of women in technical and leadership roles within his teams. He launched the LBS Data Academy, which has had over 100 participants, 75% of whom are women, to help staff develop their data skills and support the school's digital transformation. He has also served as the Executive Sponsor for Proud@LBS, the school's LGBTQ+ and allies staff network and was a mentor for BEN@LBS their Black Employee Network.

In addition to his corporate roles, Danny has held advisory positions with several organisations, including Makers, Multiverse, Mission Beyond, The Royal Society, and Plan International, as well as cybersecurity firm Hadrian. He is a Fellow of the Royal Society of Arts, Manufactures and Commerce.

Rachel Barber Profile Photo
Rachel Barber

Producer, Force Multiplier & Freelance video editor

Freelance Video Editor and Producer with experience in social media marketing, podcast production and video editing.

Winner of the David Thomas Student Filmmaker Prize 2018.